2018 Hyundai Kona Iron Man Edition
Limited Production Inspired by the Iconic Iron Man Suit
“Hyundai is excited to work with Marvel on the Kona Iron Man Edition; it really is the perfect mash-up. The first time we saw the Kona, we knew its unique, rugged design drew a compelling resemblance to the strong and iconic Iron Man suit. There is also a nice synergy between the fun and adventurous nature of the Kona and the playful yet bold character of Iron Man/Tony Stark. The outcome is a remarkable special edition that we’re sure will appeal to Marvel fans and SUV enthusiasts alike”. -Dean EvansChief marketing officer, Hyundai Motor America
On the outside, the Kona Iron Man Edition has a unique front-lighting signature, including a custom daytime running light form that closely resembles the facemask and eye shape of the Iron Man suit. This shape is immediately recognizable and is one of the key design inspirations for Kona.
Besides the front fascia design and unique lighting signature, other Stark-like flourishes include an Iron Man mask motif on the roof, a unique V-shaped hood garnish, front-fender Iron Man mask badging, Stark Industries lower fascia and rear door decals, Iron Man-engraved headlamp internal surfaces, custom 18-inch alloy wheels with Iron Man mask center caps, an Iron Man engraving for the D-pillars, and a dark chrome front grille. The exterior colour is an exclusive Iron Man red with matte grey.
Seeing this car come to life is like wish fulfilment for so many of us. When you grow up reading comics, you dream of seeing that technology and those inventions become reality. We hope that everyone has just as much fun jumping into this one-of-a-kind vehicle as they would putting on the actual Iron Man suit of armour! -Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing
Inside, Tony Stark’s signature adorns the instrument panel alongside a unique Iron Man shift lever knob, a special Head’s Up Display and centre stack featuring Iron Man visual graphics, and a custom seat design.
The Kona Iron Man Edition is the latest project to emerge from the ongoing collaboration between Marvel and Hyundai. This summer, the all-new 2019 Veloster Turbo appears in Marvel Studios’ Ant-Man and The Wasp. That integration was accompanied by a fully integrated marketing campaign that included new commercials and interactive sweepstakes offering fans a chance to attend a pre-release screening of the film.
The All-New Kona is the first subcompact SUV from Hyundai, reflecting the lifestyle of modern customers. The Kona is defined by its distinctive high-contrast fender cladding and the muscular surfaces atop a stable, wide stance. Added with characteristic elements such as the Cascading Grille, Hyundai’s design identity, as well as the twin-type headlamps positioned on top of the LED daytime lights, the Kona’s exterior design is progressive, yet sleek and elegant.