Hyundai Accelerates North American Growth With 36 New and Enhanced Vehicle Launches Through 2030

• 36 all-new or significantly enhanced vehicles planned to launch between 2026–2030[i] across the U.S., Canada, and Mexico
• Launches span a diverse portfolio of core vehicles, expanded trims and derivative models

FOUNTAIN VALLEY, Calif.,/Markham, Ont. (March 27, 2026) – At Hyundai Motor Company’s annual general shareholder meeting, President and CEO José Muñoz announced a bold, multi‑year product and manufacturing strategy that underscores the brand’s long‑term commitment to North America, including the United States, Canada, and Mexico. From 2026 through 2030, Hyundai plans to introduce 36 all‑new or significantly enhanced models including passenger cars, SUVs, trucks, and commercial vehicles. These new vehicles include core models and expanded trims, including XRT and N performance derivatives.

These models will be supported by a broad mix of ICE, HEV, EV, and extended‑range electric (EREV) powertrains to meet evolving customer demands across the region.

“Hyundai is accelerating across North America,” said José Muñoz, President and Chief Executive Officer, Hyundai Motor Company. “By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long‑term investment in U.S. manufacturing, jobs, and the broader automotive ecosystem.”

These new models, advanced powertrains, and expanded production initiatives build on Hyundai Motor Group’s previously announced $26 billion investment in the United States, a comprehensive effort that includes a new, state-of-the-art steel mill in Louisiana and a robotics innovation hub, strengthening Hyundai’s manufacturing and technology footprint in the region.

Together, Hyundai’s expanded North American product lineup, growing U.S. production footprint, and increased parts localization position the brand for sustained growth, greater flexibility, and stronger alignment with customer priorities across the U.S., Canada, and Mexico.