Hyundai Auto Canada Brings Spirit of FIFA World Cup 2026™ to Driver’s Seats with New Display Theme

• Hyundai Auto Canada launches exclusive FIFA World Cup 2026™ Display Theme for IONIQ 9 and PALISADE models
• The theme is part of the ‘Next Starts Now’ campaign, linking the excitement of the FIFA World Cup 2026™ to Hyundai Motor’s vision of progress and innovation
• Features unique animations of Boston Dynamics’ Atlas® and Spot® robots, bringing the robotics vision into the driving experience
• Available on the Bluelink store, the free theme underscores the growing importance of software-enabled, customizable in-vehicle experiences for drivers

MARKHAM, ON (May 26, 2026) – Hyundai Auto Canada today is kicking-off an exclusive in-vehicle display theme to celebrate the upcoming FIFA World Cup 2026™. Available in Canada for IONIQ 9 and Palisade models, the theme brings the excitement of the world’s biggest soccer tournament directly into Hyundai vehicle’s digital cockpit.

The release is part of Hyundai Motor’s global ‘Next Starts Now’ campaign, which links the energy and possibilities of the World Cup with the company’s commitment to progress and innovation.

As a proud partner of the FIFA World Cup™, Hyundai celebrates the tournament’s historic milestone in 2026, which will be hosted for the first time in Canada, with matches in Vancouver and Toronto.

“With Canada set to host FIFA World Cup™ matches for the very first time, this initiative allows us to connect Canadians with the excitement of the tournament in a uniquely Hyundai way,” said Steve Flamand, President and CEO of Hyundai Auto Canada. “By bringing the spirit of the FIFA World Cup™ directly into the driving experience, we’re reinforcing our commitment to innovation while celebrating a defining cultural moment for fans across Canada.”

What Is the FIFA World Cup 2026™ Display Theme?

The new display theme transforms the vehicle’s digital cluster and infotainment screen with dynamic World Cup-inspired designs. It features the iconic presence of Boston Dynamics’ humanoid robot, Atlas, and the quadruped robot, Spot, appearing when turning the vehicle on and off as well as on select navigation screens.

The FIFA World Cup 2026™ Display Theme brings the electrifying energy of football into vehicles, allowing drivers to fully immerse themselves in World Cup moments through personalized in-vehicle experiences. Through this exclusive collaboration, Hyundai Motor presents the expanding possibilities for software-defined vehicles.

How To Download the Theme?

The FIFA World Cup 2026™ Display Theme is available as a free download until October 19, 2026.

• How to Download: Customers can download the theme from the Bluelink Store via the myHyundai application.
• Eligible Vehicles: In Canada, the theme is available for PALISADE and IONIQ 9 models.

Hyundai’s World Cup Campaign

The display theme is a key component of the ‘Next Starts Now’ campaign, which is inspired by Hyundai Motor’s core brand vision of ‘Progress for Humanity.’ The brand aims to amplify the excitement of the World Cup through the vehicle display, the most frequently accessed in-vehicle channel, innovating its brand storytelling approach.

The campaign reflects the company’s commitment to advancing innovation in both mobility and robotics, delivering a powerful message about the beginning of a new future in the lead-up to the World Cup.

In collaboration with Boston Dynamics, Hyundai Motor also plans to enhance fan experience by bringing robotics to the upcoming World Cup. The Atlas and Spot robots will be deployed at select venues to enhance match operations, fan engagement, and safety and efficiency throughout the tournament, set to be held in the U.S., Mexico and Canada from June 11 to July 19.