• In March, combined Hyundai and Genesis sales in Canada reached 13,202 units, marking the strongest March performance in company history.
• The TUCSON and GV70 continued to lead their respective brands, posting year‑over‑year gains of 48 per cent and 10 per cent respectively.
• Interest in Hyundai’s EV lineup is gaining momentum amid higher gas prices and the return of the federal EV Affordability Program.

MARKHAM, Ont. (April 3, 2026) – It was a record March for Hyundai Canada, reporting total sales of 12,480 units, while Genesis Canada also posted a strong performance, with 722 units sold, showcasing continued momentum for the luxury brand and delivering its strongest Q1 finish in Canada.

Hyundai’s solid results for this past month were led once again by the TUCSON, which recorded 4,830 units sold in March and marked a new all-time monthly sales record for the model. Close behind was the ELANTRA which sold 1,905 units and the KONA, which sold 1,772 units.

Rising fuel prices and the return of the federal EV Affordability Program are driving increased interest in Hyundai’s diverse lineup of nameplates and powertrain options.

“Momentum is building across Hyundai’s hybrid and electric lineup, with increased interest in EVAP‑eligible models such as the Kona EV and Tucson PHEV,” said Steve Flamand, President and CEO of Hyundai Auto Canada. “While we offer the most award-winning electric vehicle lineups in the country, we want to also continue to provide Canadians with more choice when it comes to vehicles, all while supporting the long-term transition to electrification.”

March capped a strong run for Genesis Canada, with 722 units sold as the luxury brand moves toward its strongest Q1 on record. Demand once again driven by the GV70 and GV80, two of the brand’s top‑performing, flagship SUVs.

“Genesis is carving out its identity in Canada’s luxury market,” said Flamand. “With standout models like the GV70 and GV80, paired with our guest‑first experience, the brand is connecting with customers and redefining what automotive luxury means.”

Total Year-over-Year March by Model – Hyundai

Total Year-over-Year March by Model – Genesis

With key nameplates delivering consistent results, Hyundai and Genesis continue to demonstrate resilience and relevance in this current market climate. A strong March reflects yet again the strength of both brands, their product lineups, and the confidence of Canadian customers.

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About Hyundai Auto Canada
Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, was the first subsidiary of Hyundai Motor Company outside of Korea. Hyundai offers Canadian consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Today, with over 225 dealerships across Canada, Hyundai is the official automotive partner of the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL®) in Canada. Hyundai has been recognized as one of the Top 50 Best Workplaces™ in Canada for the last nine years by the Great Place to Work® Institute.

About Genesis Motors Canada
Genesis Motors Canada is headquartered in Markham, Ontario, and distributes, markets, and services Genesis vehicles in Canada through a network of 31 agency distributors. Genesis is an all-new global automotive brand that delivers the highest standards of performance, design, and innovation. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, and the flagship G90 sedan, as well as the GV70 and GV80 sport utility vehicles. All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge for sales and service, complimentary scheduled maintenance, a comprehensive warranty, and more.