Hyundai wants to lure Uber drivers with incentives on the Ioniq

Toyota has already offered Prius incentives to customers who drive for Uber, and now Hyundai wants a piece of the ridesharing pie. The Korean automaker is researching the steps it needs to take to offer a similar program with Uber.

Hyundai wants to provide Uber customers with incentives on the Ioniq sedan, but it’s still working through a dense net of legal hurdles. “We have certainly been looking into it,” Hyundai’s eco-car boss Ki Sang Lee told Autocar recently. “The trouble is that Europe is such a complicated mix of different legislations, so it takes time to assess each and come up with a plan.”

Read the full story on the Motortrend website.